Original software reviews are written by users who have had their own experiences with the software. They contain both the good and the bad and are a useful source of information for other software buyers. However, it is important to understand where reviewers’ experiences come from and what the goal of the software they are reviewing. Incorrect reviews can occur for various reasons, from genuine satisfaction and balanced experiences to shady motives.
To ensure the integrity of any review, they are subject to the following reviews are subject to the following checks:
Identity Check – Every review is screened for key identifiers, like name, job title and email address, in order to verify that it was written by a genuine person. The review will not be published when the reviewer’s identity is not able to be their website verified. Conflict of Interest Verify that the reviewer is in any way associated with the business being reviewed, or they are a direct competitor the reviews will not be published.
All reviews are subject to the same quality control and verification procedures regardless of the product or rating being evaluated. This ensures that all reviews are treated equally and without bias.
Vendors are encouraged to respond to all reviews even those with low ratings, because this is a great chance to show they are paying attention and are interested in their customers’ comments. Vendors shouldn’t try to influence reviews by including an obligation to not disburse in their contracts with customers, because this is in violation of federal law.
